Franchise brands that let AI adoption happen bottom-up without a governance framework are recreating the early social media ownership confusion, except this time AI affects internal decision-making, not just external communication, and the damage compounds faster.
The gap between 'we should use AI' and 'AI is working across 200 locations' is where most franchise networks stall. Here's what separates the pilots that scale from the ones that quietly disappear.
The build-vs-buy AI decision looks different inside a franchise network. Here's why the usual enterprise framework breaks down, and what actually drives the right call.
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