AI across the whole operation.We find it, build it, and run it.
Most franchise AI deployments solve one problem. AMA looks across all seven operational domains and prioritizes from the full picture, so you're not forced to choose between marketing AI and operations AI when the answer is both.
BeForm carries the investment. You don't pay to find out what's worth building.
How it works
Assessment to production — nothing handed off mid-way.
The program starts with a structured assessment of the whole operation. We don't build until you know what's worth building, and we don't walk away once it's running.
Find
We map the whole operation across all seven domains and rank every opportunity by impact against the effort to deliver it. You see the full picture before we build anything — including what's not worth building yet.
Build
We build the prioritized capability and test it against how your franchise actually runs — against the success criteria you set before we start. Not a prototype: something ready to reach locations.
Run
We operate and maintain what we build, rolling it out across the network in waves. The capability improves with every location. Nothing for your team to stand up, support, or update.
Seven domains. One engagement.
AI opportunity in a franchise system rarely sits in one place. AMA maps all seven operational domains — and the priority order comes from your operation, not from which domain we happen to have a product for.
Marketing
Connect spend to booked revenue — call generated, call answered, job booked — and keep brand standards consistent as content scales across locations.
Franchise Development
Respond to development leads in seconds, qualify them consistently, and enrich those conversations with real unit-level operating data.
Operations & Franchise Support
Synthesize signals across systems to surface at-risk locations weeks before the financials confirm it — so FBCs coach from evidence, not hunches.
Finance
Compare completed-job revenue against what locations report — turning fragmented data into a near-real-time signal that shows you where to look before the audit does.
Consumer Operations
Voice, SMS, and chat that answer around the clock and book directly into the systems each location already runs — the most common place to start.
Service Delivery
Aggregate field data and surface patterns across jobs, crews, and locations — without replacing the dispatch tools already in use.
Technology & Data
AMA maps the data flows every capability will depend on. Where the foundation needs work first, we scope that as a prerequisite — so the AI we build has the signals it needs to run.
Deliverables
What you have at the end
AMA produces three things. The roadmap is yours from day one. The deployed capability and operating layer are ours to build and run.
A prioritized AI roadmap
A ranked view of every AI opportunity across all seven domains — by impact, by effort, by sequencing. You know what's worth building before we build it, and what to revisit after.
Deployed AI in production
The highest-priority capabilities built, tested against real locations, and rolled out across the network for everyday use.
An operating layer we maintain
BeForm operates what we build. We monitor it, improve it with each new wave, and keep it current. No internal team to hire or train.
Is AMA right for your system?
Built for systems with more than one AI problem.
Most franchises don't need convincing that AI applies to them. The hard part is knowing where to start, and who runs it once it's live. That's where AMA fits.
You have AI opportunity across multiple domains — marketing, operations, development, or consumer. Not just one system to fix.
You're operating 50+ locations, or on a growth trajectory that makes this a network problem, not a single-unit one.
You don't have an internal AI team — and you're not planning to build one.
You're at the franchisor level — the decision-maker, not a technology team acting as proxy.
If the priority is one domain — converting the demand you already generate, for example — Purchase Journey Modernization is the sharper starting point.
How the program is funded
We fund the program. You bring the franchise.
BeForm carries the upfront investment to find, build, and run your highest-impact AI — so the cost of being early isn’t yours to carry.
What we take on
The discovery
Mapping where AI creates the most value across all seven domains, ranked by impact against effort — the work that finds the right thing to build.
The build
Building and validating the prioritized capability against how your franchise actually runs, before it reaches a single location.
The operation
Running what we build and rolling it out in waves. Nothing for your team to maintain.
What you bring
Access
The systems and operating data the AI learns from — connected, not replaced.
Your people
The operators who know how your system actually runs, in the room to test what we build against reality.
The decision
A clear go/no-go at each stage. You set the pace; you own the direction.
We fund the program because we only build a business if what we build keeps running across your system. That puts our investment and your outcome on the same side of the table — and it means we have to find something worth running, not just something worth selling.
The method
Every AMA engagement starts with the AI Workshop — Discover, Shape, Expand. It's how every engagement begins — the method AMA runs through, not a separate paid step.
Related programs
The prerequisite
AI Data Foundation
Connected, normalized data is what makes AMA deliverable. Start here if your systems don't yet talk to each other.
Read moreA focused application
Purchase Journey Modernization
When the priority is converting the demand you already generate, PJM works one domain end to end.
Read more
Get Started
Talk to us about your system.
A 30-minute scope conversation covers what your operation runs on, where AI has been tried, and whether the Modernization Accelerator is the right place to start.