PE investors now rank digital maturity among the top three valuation factors - and franchise systems that skipped foundational infrastructure are entering deal conversations at a measurable disadvantage.
Private equity firms are discovering that AI initiatives fail not because of bad models or wrong vendors, but because their franchise portfolio companies lack the data foundations to make AI work.
PE-backed franchise groups that build AI playbooks at one brand and systematically replicate them across their portfolio create far more value than those deploying disconnected tools brand-by-brand.
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