The 2 AM call goes to whoever answers. Your network has no guarantee that is you.
A pipe bursts. A homeowner calls three numbers. The first company to commit to a 45-minute arrival wins the job, and in most cases, every job that homeowner refers afterward. You mandate 24/7 availability across your entire network. What you cannot see is how many of those calls hit voicemail, how fast your locations actually dispatch, and which territories are hemorrhaging emergency revenue to competitors while you sleep.
